Local Mom Scoop (LMS) had the pleasure of meeting and being dressed for Delray Fashion Week in January by Jelena Lovric, owner of LoveRich Boutique in Downtown Delray Beach.
If you have not shopped there yet, then your wardrobe will be screaming for fashions from this boutique. LoveRich is tucked away on Federal Highway (going southbound) between Sequin Boutique and the Popcorn Factory. I know I love shopping there, but the owner Jelena is so fun to be with I wanted to know more about her fashion journey.
Here is the Local Fashion Scoop!
LMS: Why did you decide to open LoveRich Boutique?
Jelena: I had the opportunity to open up a boutique after I had ample experience working in the fashion industry as an assistant manager of a clothing store. I was able to learn the daily operations of how to properly run a store. During my work experience there, I also started my own clothing line. After my collection was completed, I realized that in order for the line to be noticed I should create a space for the clothing to be seen by everyone so they can touch and feel the product. That’s how LoveRich Boutique became a reality.
LMS: What’s your inspiration for designing your own clothing line?
Jelena: My inspiration comes from all the traveling I’ve been fortunate enough to have experienced all over the world. I find a little something that gets my creative mind flowing. It can be anything from eating in a restaurant, people watching or walking through open air markets in the south of France.
LMS: How did you come up with the name LoveRich for your boutique?
Jelena: The name LoveRich Boutique is actually my last name. It’s Lovric pronounced like LoveRich. I just added a few letters.
LMS: How do you stay organized?
Jelena: Organization is crucial, especially when managing a clothing store and keeping your personal life in order. I have to admit an old school daily notebook, paper calendars, and color coordination keeps everything in order.
LMS: What’s your style?
Jelena: I think my style really is based on my current mood or maybe a recent trip I took. I easily fall in love with a new trend I might have seen on a recent buying trip of upcoming trends to a simple stroll in Europe where everyone has a layer of scarves or pretty blazer incorporated with their outfit.
LMS: Must have fashion item now?
Jelena: I would have to say a crop top you can pair it back to a great a-line skirt or anything high-waisted.
LMS: What is your favorite app right now?
Jelena: I’m crazy about houzz. I know it’s not new but I love constantly redecorating or getting more ideas on how I could change up the interior of my boutique.
LMS: What’s the one product you can’t live without?
Jelena:. I can’t leave the house with a little bit of mascara on my eyes.
LMS: What’s your favorite local date night?
Jelena: I would have to say my favorite local date night would be dinner at Tramonti and a stroll down Atlantic Ave. ending at Kilwin’s for ice cream.
Delray Fashion Week 2015
Delray Fashion Week 2016
Delray Fashion Week 2017
LoveRich Boutique is located at 2 NE 5th Avenue in Delray Beach, FL. Call (561) 276-3045 for boutique hours and to schedule and appoinment. You can also shop at http://www.loverichboutique.com/.
You can also find this article in the April Issue of Pineapple Newspaper for Boca Raton and Delray Beach. Local Mom Scoop is a contributing writer.